For much of his college career, Adam Potter struggled to find the right path. Despite being an avid musician, he didn’t feel like his initial music performance major was a good fit. After changing his major several times, something clicked when he found Broadcasting and Electronic Media.
“I don’t like things with one answer. I’m not a math or science guy because you’re finding one specific answer,” he said. “My favorite thing about video was that you could be as creative as you wanted with it as long as you met the parameters of the [assignment]. And I definitely took advantage of that a few times, especially with my friends.”
Potter’s creativity and passion for video and sound has given him lots of opportunities since graduating, including becoming the Senior Video Coordinator for HDI.
“Any time there’s a video, podcast, or digital media product that any HDI project creates, it will usually go through me,” he said. “So I’m either making it or coordinating it, or making sure that once it’s made, it’s accessible and it’s ready to be posted.”
During his time with HDI, Potter has worked on a wide variety of content from interviews about people’s lived experience to educational and instructional videos. He’s also produced in collaboration with outside organizations.
One of his favorite projects was the 2020 video celebrating the 30th anniversary of the Americans with Disabilities Act. Another was a course on community health and safety during COVID that his team constructed from its conception.
“I have staff who support me and a supervisor who’s really helpful to me and helps me meet my goals,” he said, commenting on the creative freedom and positive office culture at HDI. “I get to meet a ton of really nice people…we get a lot done, but it’s cool knowing everyone will support each other and be nice to each other, too.”
Outside of work, Potter enjoys exercising creative freedom in other ways. He’s a drummer for two Lexington-based bands: Three Arm Thief, a progressive metal band, and Family Dog, a funk rock band. If you hang out in places like The Burl and Green Lantern, you might have the opportunity to hear them perform.